help for the local bike shop

While searching today, I ran across a website that offers help to the bike shop owner. They are offering seminars on how to sell more to females, knowing what the consumer wants and how to get it for them, and informing them of the latest trends in the bike market. This is a great thing for the mom and pops of the bike shop owners who enjoy bikes, but do not treat bikes as a way of life. The conference may not make them hippest on all of the latest trends, but they at least will be in the ball park.
The local bikes shops in Fort Wayne are up on the trends for the most part. Summit Bikes missed out on the single speed bikes and now they are missing out on the new 29ers. So, I guess attending Interbike and having employees who live for biking does not guarantee that the shop will be carrying the latest trends in biking. That is why I am will to drive a couple of counties over to Winona Lake for my biking needs. Maybe someday Summit will catch on.

Bike Conference